4Chan’s /biz/ Approved Financial Books


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>Business CreationGo It Alone – Bruce Judson
The Lean Startup – Eric Ries
Street Smarts – Norm Brodsky & Bo Burlingham
Ready, Fire, Aim – Michael Masterson
Escape from Cubicle Nation – Pamela Slim
Bankable Business Plans – Edward Rogoff>Marketing

All Marketers Are Liars – Seth Godin
Permission Marketing – Seth Godin
The 22 Immutable Laws of Marketing – Al Ries & Jack Trout
Getting Everything You Can Out of All You’ve Got – Jay Abraham


The Psychology of Selling – Brian Tracy
Pitch Anything – Oren Klaff
The Ultimate Sales Machine – Chet Holmes
Value-Based Fees – Alan Weiss

>Finance & Accounting

Financial Intelligence for Entrepreneurs – Karen Berman & Joe Knight
Simple Numbers, Straight Talk, Big Profits – Greg Crabtree
The 1% Windfall – Rafi Mohammed
Accounting Made Simple – Mike Piper
How to Read a Financial Report – John A. Tracy
Venture Deals – Brad Feld & Jason Mendelson

>Productivity & Effectiveness

Getting Things Done – David Allen
The Power of Full Engagement – Jim Loehr &Tony Schwartz
StrengthsFinder 2.0 – Tom Rath
Bit Literacy – Mark Hurst
10 Days to Faster Reading – Abby Marks-Beale

>Problem Solving

The 80/20 Principle – Richard Koch
Accidental Genius – Mark Levy
Learning from the Future – Liam Fahey & Robert Randall

>Behavioral Change

The Power of Less – Leo Babauta
The Path of Least Resistance – Robert Fritz
Re-Create Your Life – Morty Lefkoe
Self-Directed Behavior – David Watson & Roland Tharp


Influence: The Psychology of Persuasion – Robert B. Cialdini
How to Win Friends and Influence People – Dale Carnegie
Crucial Conversations – Kerry Patterson et al
The 48 Laws of Power – Robert Greene


Tribes – Seth Godin
Total Leadership – Stewart Friedman
What Got You Here Won’t Get You There – Marshall Goldsmith
The New Leader’s 100-Day Action Plan – George Bradt et al


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>The Millionaire Next Door

Savings is more powerful than earnings. American consumer culture is killing the middle class and the vast majority of millionaires are simple people who make decent money but saved hard and lived frugal.

>Common Sense on Mutual Funds

The financial services industry is a joke. Just buy Vanguard funds.

>Devil Take the Hindmost
A brief history of stock fads and manias so you can recognize it and know what to avoid

>Your Money and Your Brain

How to deal with your irrational instincts when it comes to your investments. The morons who cashed out in the 08 crash lost their savings, while the sensible who just held on saw all their value bounce back – which happens every single time.


Macroeconomics by Mankiw, whichever edition you can get your hands on, but obviously the latest edition is the best. Personally, I had Samuelson & Nordhaus Macroeconomics and it explained things in a very simple way.

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